Consumers worldwide, including in Curaçao, are increasingly shopping online. With online shopping accelerating, data on global consumer trends, preferences, expectations, experiences and other key drivers that shape cross-border e-commerce shopping are therefore becoming of utmost value to online retailers, cross-border (online) shipping companies and freight forwarders and postal companies to assess and further elevate service levels or re-evaluate strategies.

The International Postal Corporation (IPC) has released the 2017 publication of the cross-border e-commerce shopper survey 2017. Based on research of online shopping behavior of over 28,000 cross-border shoppers in 31 countries this survey provides useful data for comprehensive analysis that serves as a frame of reference for the consumers’ perspective on a global level.

Topics covered by the 2017 survey results published January 2018 include, among others:

• Online shopping preferences (e.g. preferred device, preferred location for deliveries and returns, etc.).
• Delivery and tracking expectations (e.g. expected speed of delivery from particular regions, relative importance of tracking at various stages).
• Most recent cross-border e-commerce experience (an in-depth overview of most recent experience, including details of the product purchased such as weight, dimensions, category, value, the delivery experience, customs & returns, etc.).
• The impact of physical advertising mail by e-retailers on online consumers.

Download this recent publication of the cross-border e-commerce shopper survey 2017, or watch the series of short clips featuring the most notable highlights of the survey, which can be used as a guide through the printed results of the survey.

(Source: cross-border e-commerce shopper survey 2017. BT&P publication period: 2018)